Majority of iPad Owners Say It Is Their Preferred Device for Reading and Writing Email
Comprehensive Perion Survey finds that the iPad is changing people's
relationship with email; examines iPad owner email habits
TEL AVIV, Israel & SEATTLE--(BUSINESS WIRE)--
Perion, developer of leading email client IncrediMail, unveiled today
the results of a recent survey it conducted amongst 4,400 US iPad users
about the way they use email on the iPad. The most dramatic result of
the survey shows that for a majority of users, the iPad is now their
favorite device to read and write emails, beating out PCs and
smartphones by a wide margin. Ninety percent of respondents said that
using email on the iPad was either very or extremely important with
two-thirds checking email on their iPad more than three times a day.
This result mirrors a growing trend showing that tablets are quickly
becoming the most used, and most loved computing device amongst their
owners with one in four adult Americans owning such a device.1
The result is even more staggering when considering the simple nature of
today's email clients on the iPad, most of which are simple copies of
their desktop counterparts. Reflecting these limitations, only 41
percent of those surveyed are extremely satisfied with the email apps
they are using - uncharacteristically low for iPad users who are usually
passionate about their devices.
Perion believes the study is one of the most comprehensive yet
published, focusing on the way people use email on the iPad. Other
studies have looked at general iPad usage, but none have taken a deep
look into how and why people use email on the iPad. Other key findings
of the study show:
-
For Your Viewing Pleasure - 97 percent of iPad users read
emails on their device but two-thirds send only a few quick replies,
if any. Only 31 percent read and send all their emails from their iPad.
-
Women Use It Differently - Women showed stronger
satisfaction with using their iPads for reading emails and are also
more likely to send emails compared to men. Additionally, women are
more likely to use their iPads for only personal emails at 68 percent
while 52 percent of men send business emails as well.
-
Apple Mail Favorite App - Apple Mail is the favorite app for
users at 41 percent followed by Gmail at 31 percent and Hotmail at 13
percent. Eighteen percent of users open web browsers and access
webmail rather than using an app.
-
Most Popular Device for Email - iPad is clearly the preferred
device on which to read and write emails.
-
The most preferred device for reading emails is the Tablet (55%)
followed by the PC/Mac (32%) and Mobile Phone (10%)
-
The most preferred device for writing emails is the Tablet (48%)
followed by the PC/Mac (41%) and Mobile Phone (9%)
-
More than leisure - While 60 percent of respondents said
they used the iPad just for personal emails, 38 percent used the iPad
for both personal and work emails debunking the idea that the iPad was
a purely leisure product.
"With our extensive experience creating amazing email clients for our
users, we understand just how important email is to people and how much
they rely on it as a communication tool in their lives," said Ron
Harari, General Manager, Communication Products Division at Perion.
"This is why we are so interested by the results of this survey. Email
has been heavily used on the iPad since its launch but on a closer
examination of usage and attitudes, different usage patterns appear.
Clearly, the device is popular but the market is still looking for the
right email app."
Survey Methodology
The survey was conducted online in the second half of 2012 among 4,400
adults aged 18 plus, of which 66 percent were women. Perion exercised
its best endeavors in conducting and reporting the outcome of this
survey; however, Perion takes no responsibility should one rely on these
results.
About Perion Network Ltd.
Perion Network, Ltd. (NASDAQ: PERI) is a global consumer internet
company that develops applications to make the online experience of its
users simple, safe and enjoyable. Perion's three main consumer brands
are: IncrediMail, Smilebox and SweetIM. IncrediMail
is a unified messaging application enabling consumers to manage multiple
email accounts and Facebook messages in one place with an easy-to-use
interface and extensive personalization features, and is available in
over 100 countries in 8 languages; Smilebox
is a leading photo sharing and social expression product and service
that quickly turns life's moments into digital keepsakes for sharing and
connecting with friends and family, in a fun and personal way. SweetIM
is an instant messaging and Facebook application that enables
consumers to personalize their everyday communications with free, fun
and easy to use content. Perion products have had over 300 million
downloads to date with more than 50 million monthly visitors across all
of its brands. Most of Perion's applications are monetized through a
freemium model. Free versions of our applications are monetized
primarily through our toolbar which generates search revenue and display
advertising revenue, generated through impressions. A more advanced
feature-rich version of many of our products is available with a premium
upgrade. Perion also offers and develops a range of products for mobile
phones and tablets to answer its users increasing mobile demands. For
more information on Perion please visit www.perion.com.
Forward Looking Statements
This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial condition and
results of operations of the Company. The words "believe," "expect,"
"intend," "plan," "should" and similar expressions are intended to
identify forward-looking statements. Such statements reflect the current
views, assumptions and expectations of the Company with respect to
future events and are subject to risks and uncertainties. In addition,
the financial information set forth in this press release is not an
indication of the future financial results of the Company following the
consummation of the acquisition. Many factors could cause the actual
results, performance or achievements of the Company to be materially
different from any future results, performance or achievements that may
be expressed or implied by such forward-looking statements, or financial
information, including, among others, potential litigation associated
with the transaction, risks that the Company's acquisition activities
may disrupt current plans and operations and pose difficulties in
employee retention, risks entailed in integrating acquired businesses,
changes in the markets in which the Company operates and in general
economic and business conditions, loss of key customers and
unpredictable sales cycles, competitive pressures, market acceptance of
new products, inability to meet efficiency and cost reduction
objectives, changes in business strategy and various other factors,
whether referenced or not referenced in this press release. Various
other risks and uncertainties may affect the Company and its results of
operations, as described in reports filed by the Company with the
Securities and Exchange Commission from time to time, including its
annual report on Form 20-F for the year ended December 31, 2011. The
Company does not assume any obligation to update these forward-looking
statements.
Source: Perion Network Ltd.
1 http://pewinternet.org/Reports/2012/Tablet-Ownership-August-2012/Findings.aspx
Perion Network Ltd.
Adam Goodvach, Director of Consumer Insight
adamg@perion.com
+972-3-7696100
Source: Perion Network Ltd.
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