New brand, including an updated brand identity, follows company's new strategy, focusing on B2B customers.
Following Perion's new strategy, which focuses on B2B customers, the Company embarked on building an updated brand structure that would better reflect its business strategy based on both organic and non-organic growth. The company's visionary promise was rephrased "to allow mobile and desktop app developers to realize their business vision." Perion's offering is now covered under its new "Perion Business Platform" that includes a complete set of solutions for promoting, monetizing and optimizing its customer's assets and marketing activity. The new brand is built upon Perion's core values, including immanent commitment to performance and customer needs, dynamic nature, transparency and simply being human.
As part of the rebranding process, Perion's brand has been modernized and is the first "dynamic identity" to be unveiled by an Israeli company. The dynamic logotype has a "living P" within it that constantly changes, with a different curve element in each appearance. This reflects the company's dynamic nature and capability to innovate and lead the industry's high-speed evolution, benefiting its customers.
Along with the new brand identity, Perion has also unveiled a new monolithic brand architecture that includes a separate presentation for each business unit, in which all units endorse the Perion master brand. Perion will manage its end-consumer activity through a new "Consumer Apps" division. Perion also revealed a hint of its new business activity in the mobile app marketing arena under a new brand: Perion Lightspeed
"We have realigned our strategy to better reflect our unique ability to
provide developers and publishers a complete set of business tools for
their apps," said
A new brand overview can be found on the new Perion website (www.perion.com). The Perion rebrand process was conducted in cooperation with two strategy and brand agencies: Nobi better brands and Ro&Co.
About Perion Network Ltd.
Perion powers innovation. Perion is a global performance-based media and Internet Company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences. Our leading platform with simple integration and robust, built-in analytics, empowers digital businesses to optimize distribution and maximize revenue. Our distribution solutions, which are based on our own experience as an app developer, position us to best understand the needs of developers, and enable developers to focus exclusively on creating high-quality digital product and content. The Perion team brings decades of experience, operating and investing in digitally-enabled businesses, and we continue to innovate and create value for the app ecosystem. More information about Perion may be found at www.perion.com.
Source: Perion Network Ltd.
Corporate Marketing Manager
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