GrowMobile Self-Serve provides app developers with the ability to self-manage all of their mobile media buying, measurement and optimization on one dashboard with one convenient insertion order (IO).
"Today's fragmented mobile advertising industry and lack of
sophisticated measurement tools have challenged even the world's largest
media buyers to execute successful campaigns," said
By organizing and automating the app promotion process within one user-friendly platform, GrowMobile Self-Serve brings order to the mobile advertising ecosystem, providing a centralized system for buying media across multiple traffic sources. With GrowMobile Self-Serve, individual contracts, billing and other administrative operations are streamlined and reduced to a single process, freeing resources and allowing media buyers to manage all of their campaigns more efficiently.
Among its many features, GrowMobile Self-Serve incorporates ad networks, ad exchanges and DSP partners on the supply side, and partners with major tracking providers on the attribution-tracking front for convenient advertiser on-boarding. The new platform also provides detailed analytics, helping developers measure and optimize their campaigns, as well as an automated bidding system, a DIY retargeting feature and a concise traffic source index that amplifies targeting capabilities.
GrowMobile Self-Serve is inspired by GrowMobile's fully-managed service,
designed by founders
"We're proud to offer an innovative product with a unique value
proposition to publishers and advertisers," said
Perion powers innovation. Perion is a global performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on its own experience as an app developer. Our leading software monetization platform, Perion Codefuel, empowers digital businesses to optimize installs, analyze data and maximize revenue. Our mobile app promotion division, Perion Lightspeed, enables developers to make wise decisions on where to spend advertising budgets to produce the highest yield and the most visibility. The Perion team brings decades of experience, operating and investing in digitally-enabled businesses, and we continue to innovate and create value for the app ecosystem. More information about Perion may be found at www.perion.com. Follow Perion on Twitter @perionnetwork.
Forward Looking Statements
This press release contains historical information and forward-looking
statements within the meaning of The Private Securities Litigation
Reform Act of 1995 with respect to the business, financial condition and
results of operations of Perion. The words "will," "believe," "expect,"
"intend," "plan," "should" and similar expressions are intended to
identify forward-looking statements. Such statements reflect the current
views, assumptions and expectations of Perion with respect to future
events and are subject to risks and uncertainties. Many factors could
cause the actual results, performance or achievements of Perion to be
materially different from any future results, performance or
achievements that may be expressed or implied by such forward-looking
statements, or financial information, including, among others, the
failure to realize the anticipated benefits of the transaction; risks
entailed in integrating the GrowMobile business with Perion's other
businesses, including employee retention and customer acceptance; the
risk that the transaction will divert management and other resources
from the ongoing operations of the two businesses or otherwise disrupt
the conduct of those businesses, potential litigation associated with
the transaction, and general risks associated with the business of
Perion and with the GrowMobile business, including changes in the
markets in which the businesses operate and in general economic and
business conditions, loss of key customers, unpredictable sales cycles,
competitive pressures, market acceptance of new products, inability to
meet efficiency and cost reduction objectives, changes in business
strategy and various other factors, whether referenced or not referenced
in this press release. Various other risks and uncertainties may affect
Perion and its results of operations, as described in reports filed by
the Company with the
News Provided by Acquire Media