Undertone, a division of
Pallad joins Undertone from Apple, Inc., where he held key sales management roles for Apple Music and iAd. Pallad previously held executive-level positions at Cumulus Media and
"With its focus on unmissable high-impact formats and creative, quality media and brand-centric technology, Undertone has taken a unique and incredibly valuable approach to digital advertising," said Pallad. "I am beyond excited to share this vision with the world's biggest brands."
Malloy joins Undertone from
"Mike and Diane's senior leadership and key market expertise and relationships add to an award-winning sales and service organization that has already been operating at a very high level," said
Undertone is a leader in high-quality cross-screen digital brand advertising at scale. Our proprietary high-impact advertising formats enable brands to stand out online and engage users with stunning creative experiences on top mobile and desktop properties. Through our innovative technology platforms, we deliver attention-grabbing advertisements across devices through traditional and programmatic methods while ensuring they appear in high-quality, brand-safe environments. Learn more at http://www.undertone.com.
Undertone is a subsidiary of
Perion is a global advertising technology company that delivers high-quality advertising solutions to brands and publishers. Perion is committed to providing outstanding execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. Our leading engagement and monetization suite, Codefuel, assists content publishers to create new revenue streams and helps advertisers hit targeted audiences. Our mobile marketing unit, Growmobile, enables app marketers to advertise across the industry's top-performing traffic sources, increase user spend, reduce churn and improve retention through CRM engagement campaigns. Perion's most recent addition, Undertone, is the leader in high-quality cross-screen digital brand advertising at scale. Undertone's high-impact advertising formats enable brands to stand out online and engage users with stunning creative experiences on top mobile and desktop properties. More information about Perion may be found at http://www.perion.com, and follow Perion on Twitter @perionnetwork.
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